Untappd isn’t an accurate measure of the collective tastes of the majority, but rather creates consequences based on the preferences of a fervid minority. And when decision-makers in the industry use those views to choose which beers to make and sell, a minority of drinkers stand to wield enormous influence. Subscribe to Premiumīut, 11 years after its creation, what is now the world’s most popular beer-rating platform reflects the tastes of a more narrow subset of beer drinkers than it lets on. Big plays, smart moves, and otherwise curious indicators of beer's possible future. From Barons to Barrels with Captain Pabst.Message in a Bottle with Brewery Ommegang.Beer is Labor with East Brother Beer Co.Let Go or Get Dragged by Jerard Fagerberg.
Ferments at Low Temps by Stephanie Byce.
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